DAZN, the world’s leading sports entertainment platform, has secured a landmark agreement to broadcast LALIGA EA SPORTS across Sub-Saharan Africa, commencing in 2026 and extending through 2029, marking a significant expansion of the platform’s global reach. This partnership represents a substantial step in DAZN’s strategic initiative to deepen its presence in Africa, a region rapidly experiencing substantial growth in the football sector. The agreement with LALIGA signifies DAZN’s commitment to delivering premium international football content to a diverse audience of over 48 markets within Sub-Saharan Africa.
DAZN’s initial coverage will encompass all 380 LALIGA EA SPORTS matches, offering live and on-demand access to these competitions across a wide range of locations. The platform’s user base will be granted unprecedented access to the entire season, including iconic Spanish clubs such as Real Madrid, FC Barcelona, Atlético de Madrid, Sevilla FC, Real Sociedad, Valencia CF, Athletic Club, and Villarreal CF, alongside numerous other teams and rivalries. Beyond the live action, DAZN subscribers will gain access to highlights, archive footage, weekly programming, and exclusive behind-the-scenes content, fostering a deeper connection with the players, clubs, and narratives that define Spanish football.
Starting this weekend, fans across Sub-Saharan Africa will experience the entirety of the LALIGA EA SPORTS season, with commentary available in English and Spanish, catering to diverse viewing preferences. The agreement also builds upon DAZN’s earlier initiatives, including the successful launch of FIFA+ on DAZN, which has already delivered significant content to fans in countries like Burkina Faso, Malawi, and Sierra Leone, demonstrating the platform’s expanding reach and popularity.
The launch is strategically aligned with DAZN’s broader ambition to encompass football across Africa, reflecting the region’s burgeoning passion for the sport. In 2023, DAZN launched FIFA+ on DAZN, expanding the platform’s portfolio to include more than 30 African member association leagues, further solidifying its position as a leading sports destination for fans in the continent. This expansion underscores DAZN’s dedication to supporting and enriching the football landscape within Sub-Saharan Africa.
The agreement with LALIGA is a critical component of DAZN’s strategy to solidify its position as the global home of sport. DAZN, which boasts a portfolio of over 140,000 live events annually, is committed to delivering a consistently high-quality viewing experience to a global audience. The platform invests heavily in scalability, cloud-based architecture, and data-driven personalization to enhance the fan experience. DAZN’s platform is designed to be a dynamic ecosystem, integrating content, products, and features to engage fans in real-time.
This agreement will encompass territories including Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Comoros, Congo, Democratic Republic of the Congo, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Côte d’Ivoire, Mali, Mauritius, Mayotte, Mozambique, Namibia, Niger, Nigeria, Réunion, Rwanda, Saint Helena, São Tomé & Príncipe, Senegal, Seychelles, South Africa, Eswatini, Tanzania, Togo, Uganda, Zambia and Zimbabwe. DAZN’s commitment to delivering a comprehensive and engaging sports experience ensures its continued relevance and influence in the region.
DAZN, a privately owned company with over 4,000 employees, is dedicated to providing fans with the best possible viewing experience. The company’s success is driven by a focus on delivering high-quality content, leveraging data and technology to enhance engagement, and building a strong community of fans. For more information, visit www.dazn.com.
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Source: Adom Sports
