50 Cent’s G-Unit G6 Reebok sneakers achieved an unprecedented sellout within two hours, triggering a direct and pointed response from Rick Ross, who had previously predicted minimal interest in the shoes. The event, occurring on Thursday morning, marks a significant moment in the ongoing rivalry between the two artists, with 50 Cent delivering a dismissive statement following Ross’s Instagram post suggesting no one would purchase the sneakers. Ross’s assertion, circulating widely on social media, highlighted a perceived lack of interest in Reebok’s latest offering, prompting 50 to respond with the phrase ‘lol why the CO so quiet now,’ referencing Rick Ross’s past as a correctional officer. The G-Unit G6, launched back in 2003 alongside 50’s ‘Get Rich or Die Trying,’ became a cultural phenomenon and has reportedly generated over $80 million in revenue, according to industry reports. 50 Cent credited New York City for the sneaker’s success, emphasizing the city’s crucial role in driving demand and capitalizing on the opportunity to directly challenge Rick Ross’s numbers. The design and marketing strategy for the original G6 were meticulously handled by 50, with the sneakers retaining their unique appeal even decades later. The rapid sales within a 120-minute timeframe underscores the foundational elements of the sneaker’s formula, establishing a critical point of validation for its initial conception. However, the feud extends beyond footwear, with 50 recently publicly criticizing Rick Ross’s album, ‘Set In Stone,’ which debuted at number 39 on the Billboard 200 with only 19,000 equivalent units in its first week. This public display of animosity has been a persistent element of the tension between the two artists for years, with each instance of a win triggering a corresponding backlash from the other, fueling a long-standing battle that continues to generate significant media attention. The strategic nature of the feud – with each artist simultaneously highlighting their achievements – has become a significant point of contention within the hip-hop community.
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Source: AllHipHop
