Promasidor Ghana, a leading Ghanaian producer of food products, has officially announced the appointment of celebrated gospel musician, Diana Antwi Hamilton, as the brand ambassador for Onga Tomato Mix, solidifying the brand’s position as a trusted culinary partner for families across Ghana. This strategic move marks a significant expansion of Onga’s product line, designed to deliver a robust and flavorful base for a diverse range of local and everyday dishes, encompassing stews, soups, Jollof rice, sauces, and pasta meals. Onga Tomato Mix is formulated to enhance the texture and flavour of meals while also providing crucial nutrients like fiber, Vitamin A, Vitamin D, and Zinc, all aimed at promoting healthier cooking habits and a more nutritious diet. The product’s creation is rooted in a commitment to quality and is designed to appeal to a broad demographic. The Commercial Director of Promasidor Ghana, Abiodun Ayodeji, highlighted that Diana’s selection reflects Onga’s core values: strong alignment with the brand’s ethos of Mama’s Helping Hand – a dedication to family, trust, authenticity, and confidence. Diana Hamilton, known for her deep connection with Ghanaians and her ability to balance family life, purpose, and a successful music career, is considered a natural fit for this role. She emphasized the potential for this partnership to ‘grow from strength to strength’, fostering a mutually beneficial relationship with consumers. Diana Antwi Hamilton, in turn, expressed her excitement about joining the Onga family, stating that as a mother who always utilizes Onga products for all meals, she’s driven by a shared value of quality, excellence, and service to the people. She urged her fans and all Ghanaians to embrace Onga Tomato Mix and other Promasidor Ghana products. The announcement comes after a period of strategic expansion of the brand’s offerings, positioning Onga as a key player in the Ghanaian food market. The initial launch is expected to encompass a wider range of culinary applications, emphasizing the product’s versatility and nutritional benefits. A recent market analysis, conducted by Adomonline.com, indicated a significant increase in consumer interest in premium, flavorful ingredients and products, suggesting this partnership will resonate strongly with this demographic. The partnership is slated to begin with a comprehensive marketing campaign across key media channels, including television, radio, and social media platforms, with a particular focus on engaging younger audiences. The aim is to drive brand awareness and stimulate consumer demand for Onga Tomato Mix. Furthermore, Adomonline.com anticipates that this collaboration will further enhance Onga’s reputation as a dependable and culturally relevant brand. The initial launch date is slated for November 1st, 2024, with a nationwide rollout commencing on November 15th, 2024. The commercial director stated that this collaboration will be a significant step forward for Promasidor Ghana. The initiative is part of a broader strategy to strengthen Onga’s market presence and solidify its position as a leading food brand in Ghana.” , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
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Source: Adom Online
